Wednesday, May 11, 2011

Only in Italy

I couldn't believe my ears when I heard this commercial for Kinder fetta al latte with Fiona May: "Quando fa caldo e' difficile fare colazione, per questo c'e' Kinder fetta al latte*..."
Seriously? Who the fuck came up with this??

(*When it's hot out it's hard to eat breakfast, that's why we have Kinder fetta al latte)

1 comment:

Middle Way said...

Almost any message will find sympothy or consideration in southern Italy. To me this one appeals to renew the miniacal consumer's faith in their Kinder product.

The larger phenomenon is that (to me) is that marketing strategies in Italy havn't changed much at all. Their current TV commercials resemble U.S. TV commercials from the 1970s with the exception of the 'publicita' disclaimer. That's to say nothing of their TV programs.