Only in Italy

I couldn't believe my ears when I heard this commercial for Kinder fetta al latte with Fiona May: "Quando fa caldo e' difficile fare colazione, per questo c'e' Kinder fetta al latte*..."

Seriously? Who the fuck came up with this??

(*When it's hot out it's hard to eat breakfast, that's why we have Kinder fetta al latte)

Highly digestible?

An Italian friend of mine recently opened a pizza a taglio joint in NYC so while I was stateside, I went to check it out with some Americans. One of the first things these non-Italians commented on was the description of the pizza: "highly digestible".
Since I know Italian and more than anything, I know my Italians, I understood it was a literal translation of alta digeribilità- which is a HUGE selling point for any food product here in Italy. As most expats know, Italians seem to have delicate digestive systems so it's important for food to be easily or highly digestible...but this "benefit" has no pertinence in American culture. Americans can relate to something that's defined "light" but "highly digestible" makes no sense to them even if the translation is technically correct. Digestibility is a concept that's lost on an American audience, don't you think?