Saturday, March 5, 2011


I know people are always grumbling about globalization and the demise of mom & pop shops, but I have to say I am thrilled that Rome now has several Sephora stores. For years we've been at the mercy of overly priced & overly rude profumerie where pushy & impatient salespeople were up in your grill the second you set foot in the shop, where you could barely touch a product let alone look its the label, where asking questions about a product or its ingredients was frowned upon (I recall once asking if a product contained parabens, the salesperson basically laughed at my concern saying it was nonsense), where merely mentioning the word "sample" caused jaws to drop and attitudes to flare up (I'm convinced the owners of these profumerie have stockpiles of samples at home though), where prices were never clearly marked so you could get jacked depending on your accent or what the salesperson imagined you could spend. Trips to these profumerie always ended with me leaving empty-handed or me buying a 50 euro product I used once and tossed out.
Enter Sephora.
Pure bliss: tons of products in various price ranges, where you can actually touch the products, look at their labels, and GASP... get samples! Seriously, for all I care all the other profumerie can go out of business. I finally have a place in Italy where I can buy products and not feel annoyed, abused, or ripped off. Hooray for Sephora!


Christine said...

Wait, am I the only one who's schlepped to the Sephora in the basement of Termini all these years?

Romerican said...

You didn't schlep alone, dear! I went to the Termini Sephora for years too but have given it up for cleaner & brighter Sephora locations.

Michelle said...

hi there,

can you please tell me where the sephora outlets in rome are? I'll be visiting rome soon!
Thanks so much

Romerican said...

Hey Michelle,
There are several, depends on what area you'll be in. Here are a few of the more central ones:
Via Del Corso 480
Via del Tritone 74
inside of Stazione Termini

Michelle said...

Thanks so much for such a fast reply! Do you know if all the outlets (especially the one inside termini) sell all the similar products like urban decay, etc??
I'll be staying at piazza navona

Romerican said...

I have seen the urban decay products (don't recall in which store) but the italian stores don't carry all of the brands we see in the US stores. Enjoy!